Even the top brands can get jammed in an online reputation crisis.
Maybe an intern/Rookie will unintentionally post on the company account (instead of a private profile).
Or, a severe mistake (comprehensible or not) might spark online indignation amongst your spectators.
And we’ve all seen companies get roasted for unconsciously promoting themselves in the middle of an important update or news.
Whatever the case may be, marketers and social media marketers need to be prepared.
Of course, the best way to supervise disasters is to shun them altogether.
But, just in case, every corporation should have a social media crisis management map in place. Equipped with your catastrophe survival guide, you’ll be equipped for even the nastiest situations. You’ll be able to moderate the damage, repair relations with your audience, and maybe even come out stronger in the end.
Here are few Strategies for Responding to Online Reputation Attacks…
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